Sport is Mercure International's natural heritage. We operate in 16 countries, very often as the leading name. We diversify our offerings through several store concepts: City Sport, Go Sport, Courir, Adidas. We manage 150 sports shops, the majority in Africa. On this market, Mercure is listed as the prefered partner of all the most important brands ; being Distributor and /or Key Account, according to the territories of the following Sport Brands : Adidas, Asics, Puma, Reebok, Saucony, Under Armour and Nike. Always following trends and developments in the markets, other brands will soon join our portfolio.
City Sport targets a young clientele who picks up on messages, life-styles and codes in the world of sport and urban brands. Our stores present the brands' best sport-fashion collections. They are split into brand areas. All the generalist brands, such as Nice, Adidas, Reebok, Puma, Levi’s or those specialized in specific fields, such as Asics, Salomon, Arena, Vans, DC Shoes are on display at City Sport. The atmosphere is young and bright, and a warm welcome is laid on by sales teams, trained and specialized in both sports disciplines and the brands’ latest innovations. Our teams are also familiar with the latest trends in sport-fashion and advise our customers on shoes and clothing worn by VIPs all over the world.
Go Sport is aimed at families who are keen sports enthusiasts. The departments Go run, Go foot, Go swim, Miss Go et Go Man propose products from the Go Sport brand at very reasonable prices, as well as top products for sports disciplines from international brands, in a wide range of prices. All the generalist brands, such as Nike, Adidas, Reebok, Puma and specialist brands, such as Asics, Salomon, Arena, Vans, DC Shoes are available in our Go Sport stores. Light and airy, the layout is dictated by each particular sport. Customers are welcomed by sales teams, trained and specialized in the various disciplines, as well as the brands’ latest innovations.
Our group distributes the Adidas brand in several countries. Adolf Dassler dreamed of manufacturing the best possible sports shoes. Since Adi, the famous brand with the three stripes has been a source of inspiration for fans of all sporting disciplines: Adidas is all in !
In all the countries in which we operate, our firms are organized to sell, deliver and pass on the marketing message of this Bavarian brand. Get in touch with us for further information.
Our group distributes the Nike brand in several countries. Before the swoosh appeared, there was the passion of two pioneers: Bill Bowerman and Phil Knight. The spirit of on-going research and the American life-style of these visionaries led us to discover, through the brand's innovations, a succession of frontiers we never thought we'd cross. Just do it !
In all the countries in which we operate, our firms are organized to sell, deliver and pass on the marketing message of this Oregan-based brand. Get in touch with us for further information.
